The responsibilities of every practice manager are significant. They must oversee everything from new service development to marketing and sales, talent acquisition and training, to service delivery and invoicing. They must also manage client relationships, which by itself can be a full-time job! It is critical communication is clear among all the various departments impacting professional services, and practice managers have the tools at their disposal to manage and analyze performance. While each department head has his/her own approach to management, as well as their business applications to better manage, many practice managers utilize Professional Services Automation (PSA) solutions to manage their people and the projects they deliver.



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