In this expert guide, we will examine how the arrival of new inflationary pressures have created new hurdles for pricing managers at companies faced with preserving margins during volatile times.
We’ll first briefly explore how governments and businesses tried to cope with prior inflationary periods, and what success (or lack thereof) they encountered.
We’ll then examine the state of inflation today, and the specific problems it is creating for B2B companies, particularly in terms of profit margins. We’ll look at how the lessons of the 1970s, in particular, might be applied to today’s situation.
Then, the guide will detail exactly how inflation impacts the job of the B2B pricing team, and what measures pricing managers can take to mitigate the effects of inflation on their margins.