This guide is for digital teams and their leaders who pride themselves on being customer and user-centric while delivering on growth and ROI targets for their companies. We share the best practices B2B tech and SaaS companies employ to deliver on their goals and how digital experience analytics can help drive marketing’s success better, faster and more efficiently.

The importance of user experience has become more relevant than ever for B2B as the buyer journey has shifted towards more reliance on independent research as competition intensifies and attention online remains scarce. In fact, according to Gartner, 89% of B2B organizations believe that digital customer experience will be the key differentiator in the coming years (Gartner)

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