CPG brands have been relying on store panels and other traditional, outdated market research methods for many decades to make decisions about their 4Ps. But retail panel data is slow, inflexible, and hard to action. You need store and account-level real-time insights so you can grow your market share day by day.
Successful companies like Unilever, Coca-Cola, and Pepsi are constantly increasing their market share and brand awareness by using innovative methods of data collection.
Continue reading to learn how moving away from outdated market research methods can help grow your brands.